August 28, 2004
アップルストア心斎橋、本日オープン！
 | 朝、チェックアウトぎりぎりまで横になっていた。午前11時、大阪駅方面に歩き出す。昨晩、懇親会の後、夕食もせずに寝てしまったので、さすがに何か食べなくてはと、ふと見あげると阪急百貨店。ちょうど11時からやっているイタリアンレストランポンテベッキオというのを見つけたので、気軽に入ってみたら、なんと広い店内の97％ぐらいが女性のお客様。男性１人という客は、もちろん、ぼく一人。しかし、気にせずデザートまで、おいしく食べることができた。 昼すぎ、アップルストア心斎橋のオープン日ということで、ちょっと行ってみることにした。このストア、国内では銀座についでの２店目の直営店。御堂筋という大阪でもっともステイタスのある通りに面している上に、若者文化のメッカであるアメ村の入り口ともいえる場所にある。 着くと、すでにストアの横には、すごく長い列ができていて、入場規制をしていた。（写真Click!）ということで、中に入るのは諦めて、外側だけ見た。どんなお金持ちでも、定価で、そのまな品物を買うことが無い大阪文化の中で、銀座のような大きな売り上げを心斎橋店が上げるのかは未知数だけど、アップルのショールームとしてブランド価値を上げるパイロット店の役割は十分果たすのだろうと感じた。 と理解したところで、神戸校に向かう。 |
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